Hands-On Learning at LeaseCon

Attendees at a hands-on workshop at SHB LeaseCon. Attendees at a hands-on workshop at SHB LeaseCon.

Dallas — More than 185 student housing leasing, marketing and operations professionals gathered in Dallas yesterday to hone their social media marketing skills at SHB LeaseCon, held at the Westin Galleria.

The event focused on using social media, website and online tools to increase leasing results. Participants from more than 30 student housing operators learned from the industry’s top marketing agencies and other leading operators about topics ranging from using videos for virtual tours to converting social media posts to leases.

Panelists included personnel from leading operators like Landmark Properties, Cardinal Group, Peak Campus and Redstone Residential. Presenters and panelists from leading marketing firms like Serendipit Consulting, Theshold/Carve, Agency Fifty3 and Winstar Marketing taught hands-on workshops to attendees. The day included sessions such as “Why live video must be an integral part of your leasing strategy;” “New trends, tools and tricks in the digital world;” “How to build a social media sales machine;” and “Reviews and reputation management,” among many others.

Wes Deese and Gretta Dare, co-hosts of podcast Student Housing Insights, presented special workshops on “How to be a LinkedIn rock star” and “Tour tactics,” respectively. Throughout the day, attendees were invited to share their participation and thoughts on Instagram and Twitter, using the hashtag #Leasecon2018. Look for more coverage in the newsletter next week.

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