Richmond, Va. — Peak says it plans to target capital improvements and a marketing campaign to reposition the 335-bed high-rise community.
Richmond, Va. — Peak Campus Management has been selected as the property manager for The Towers on Franklin, formerly known as the Colonial Reserve on West Franklin, a 335-bed high-rise student housing community serving students attending Virginia Commonwealth University (VCU).
The Towers on Franklin offers studio, one-, and two-bedroom apartments with private bathrooms. The project amenities include complimentary Wi-Fi throughout the community, a swimming pool with sundeck, a 24-hour fitness center, and an activity center with pool tables. Peak Campus will be executing on a capital improvement strategy on behalf of the owner to improve curb appeal and common area amenities.
"We look forward to repositioning this asset in the market to improve rental rates and drive value for its owners," said Bob Clark, President of Peak Campus Management. "We are confident that our strategic marketing approach combined with targeted capital improvements will ensure the Towers on Franklin is a preferred student housing community for VCU students."