Atlanta — Atlanta-based Peak Campus has hired Heather Williams as vice president of marketing.
In her new role, Heather will lead Peak’s marketing team as it continues to serve the company’s portfolio and ongoing growth and expansion within the student housing sector. Heather will be responsible for maintaining high standards for brand strategy and will have oversight of media planning, advertising and corporate communications.
She will also provide platform-level, as well as asset-specific, direction of marketing and leasing strategies for the company’s management portfolio. Heather brings over 20 years of property management experience. Most recently, she worked as the director of marketing at Greystar, overseeing all marketing strategies for over 55,000 units at 265 properties.