Features

Mike-Wommack

In the coming weeks, millions of students across the country will pack up and head off to college, many of them moving into off-campus housing, some to live on their own for the very first time.  For multi-dwelling unit (MDU) property managers the annual pilgrimage is an opportunity to help students achieve their full potential and academic excellence by providing fast, reliable Wi-Fi. With the widespread digitization of education, connectivity is as essential as electricity and hot water for college students, and the quality and reliability of service can make …

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warehouse

The supply chain. That phrase alone had the power to send shudders down the spines of student housing operators during the past few years, especially as turn approached. Materials were scarce. Ships were stuck at sea. Inventory was sold out. Workers threatened to strike.  Many operators took what they could get, when they could get it, fearing there may not be another chance to stock up on goods, parts or supplies.  “At the height of the supply chain interruption, we were putting our hands on whatever was available from whomever …

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The-Campbell

Where is third-party management headed? This is a loaded question in 2023. The economic environment alone presents its fair share of challenges. With fewer properties transacting in the student housing sector, operators have been given a slight reprieve from losing [and winning] assignments. But they aren’t resting on their laurels.  Instead, operators are using this time to hone their craft, and there is much to ponder. Which COVID-19 protocols should remain from an on-site perspective? Should they look at centralizing some processes? And how can the implementation of AI help …

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Marissa-Kasdan

As the great philosophers Mick Jagger and Keith Richards once said, “You can’t always get what you want. But if you try sometimes, well, you might find you get what you need.” For the last few decades, student housing developments have seemingly grown bigger and bigger — a shift aligning with what many college students say that they want. The appeal is understandable; apartment-style units with large, private bedrooms and bathrooms and luxurious, resort-like amenities have gained prominence in contemporary student housing design. Student housing plays an important role in …

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Standard-Seattle

The college experience is alive and well at American colleges and universities. Total undergraduate enrollment is projected to increase by 8 percent — from 15.9 million to 17.1 million students — between 2020 and 2030, according to the National Center for Education Statistics.  If we can glean anything from the current levels of demand, it’s that many students will seek out housing. Pre-leasing rates hit an all-time high for the second year in a row when nearly 70 percent of beds had already been absorbed by March for fall 2023, …

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  Strategic underwriting is crucial to successfully closing student housing sector deals. The June 15 webinar “Intelligent Underwriting — Getting a Deal Done in Today’s Student Housing Market,” hosted by Student Housing Business and sponsored by College House, explored the innovative strategies and tools that can help real estate professionals find success via market analysis and due diligence. Expert panelists from the industry shared their insights, discussed emerging trends and provided practical tips to enhance underwriting processes within the student housing market. Learn more about the following topics: Click to watch the webinar and find more information. Download …

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Interior Designer Talks Student Housing Trends

Interior design can be vital to success in student housing. Marketing can be a joy when a property’s layout, hues and textures consistently wow potential residents during walkthroughs, and when thoughtfully planned and engaging, amenities help close the deal on lease after lease. Equally important is how well the selection of materials, fixtures, furnishings and appliances stand up to daily use and abuse by a student resident population, which can strain everything from exercise machines and outdoor equipment to study room furniture and electronics. To learn what owners and developers …

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ISP Student Housing Zavala quote

Moving in residents for the new school year is typically the most challenging season on a student housing manager’s calendar. In a matter of days, arriving tenants transform properties from a state of anticipatory stillness into a teeming hive of carts, boxes and people eager to settle into their units and connect their devices. “Students are sophisticated, high-volume Internet users,” observes Alfredo Zavala, an account coordinator on Pavlov Media’s account management team. “They expect to be connected to the Internet almost before they arrive.” “An Internet service provider that addresses …

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Sarah-Watts

The importance of video content as a touchpoint with potential residents is rapidly growing in the student housing industry. Owners and operators of student housing are innovating more than ever to reach students, producing various types of video content from reels touring an apartment, to funny community TikToks and ‘3Dx’ virtual tours. Creating this dynamic, fast-paced video content is an opportunity for the industry to relate to the current generation of college students that leasing teams shouldn’t pass up. Why is video content growing in importance? If the massive success …

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  The April 27 webinar “You Have Eight Second – How to Market Student Housing in 2023,” hosted by Student Housing Business and sponsored by Conversion Logix, was driven by questions about how best to appeal to Gen Z: How should student housing owners and operators leverage platforms like TikTok, YouTube and Instagram to get messages in front of students? What does the future hold for automation and AI in student housing? What are the best practices for seamless integration into chat, SMS and email marketing? What trends and values are characteristic of Gen Z’s inclinations? Why …

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