Homestead Cos. Launches Homestead Living, Announces Leadership Promotions

Columbus, Ohio – Homestead Cos. has launched Homestead Living, an in-house management team overseeing day-to-day operations of the company’s student housing, multifamily and seniors housing properties.

Laura Formica — former vice president of operations, who led the Columbus-based company’s student housing division for five years from 2012 to 2017 and rejoined as vice president of operations in 2019 — will serve as president of Homestead Living.

“At Homestead, we are passionate about providing great residential experiences for the student, empty nester and all in between,” says Formica. “The benefits of uniting our three teams wilI further solidify our culture, create new operational standards and set us up for continued growth ahead.”

Former Regional Managers Cory Ratai and Jennifer Radcliffe will now serve as division vice presidents for their respective business channels; Tanya Brand — former senior manager — will serve as regional manager for Homestead Living; and Qiletha Caston — former director of operations — will serve as vice president of systems and operations for Homestead Living.

The company’s portfolio includes over 2,000 multifamily units, 8,500 student housing beds and over $200 million worth of new development projects.