Dallas — Dallas-based Modern Message has hired Laura Formica as national sales manager.
Prior to joining the company, Formica held positions at RentPath and Homestead U. Modern Message invents new ways to facilitate resident engagement approaches, empowering on-site property management teams to understand and positively influence their residents’ apartment experience. The company’s portfolio comprises more than 400 asset management companies and ownership groups, spanning over 3,350 apartment communities.
“We are incredibly fortunate to have Laura on our rapidly growing team,” says John Hinckley, CEO and co-founder of Modern Message. “Her deep industry experience and product knowledge make her the ideal fit for our company. She brings a wealth of achievements and expertise that will fuel the expansion of our student housing portfolio.”