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RealPage, J Turner Research Announce Online Reputation Assessment Partnership

Richardson, Texas — Realpage Inc. has announced the integration of Online Reputation Assessment (ORA) scores from J Turner Research into the company’s performance analytics benchmarking and AI revenue management solutions. In this partnership, RealPage will have exclusive rights to incorporate J Turner Research’s ORA scores into its various solutions, benchmarking tools and algorithms to improve the accuracy of revenue management and marketing models.

“The ability to fully understand the impact of online reviews is essential to unlocking property yield and ORA scores by J Turner Research are the undisputed leader in evaluating online reputation,” says Jon Pastor, senior vice president of consumer solutions at Richardson, Texas-based RealPage. “RealPage is delighted to combine the power of ORA with our leading solutions with the goal of improving property revenue and overall asset performance, giving our customers an advantage and allowing them to continually outperform their competition.”