Katy Smerko: Five Steps to Increase Occupancy after the Semester Begins

It is the first week of school, and the majority of students have moved into their new apartments. The stress from turn is finally lifting, and everyone is starting to gear up for renewals – except at your property. Your staff is still trying to fill your remaining bed spaces, and you have no traffic coming through your door. Your property is occupied currently at only 80 percent in a market that is occupied at 95 percent.

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